The official video for the 2015 Global Nutrition Report (GNR), featuring popular electronic music group ODESZA‘s song Kusanagi, launched on Monday, November 9th. The video summarizes key messages about global malnutrition and its effects on strong development. Produced by The Hunger Project’s Policy Analyst, Mary Kate Costello, the video features imagery and video donated by The Hunger Project, accurately depicting the realities of extremely impoverished persons and the challenges of malnutrition.

As Post 2015 nears, the 2015 GNR bears heavy weight in development dialogues about priority issue areas to achieve the UN’s Sustainable Development Goals by 2030. The reality that no country is on track to achieve all of the nutrition targets set by the World Health Assembly is sobering given that countries can lose up to 11% GDP as a result of malnutrition. To meet health, WASH and economic indicators, nutrition must be prioritized.

This video marks a turning point for nutrition experts and champions as it aims to reach new audiences by featuring music from a musical group such as ODESZA, which has a social media following of more than 70,000 millennials and electronic music fans. This type of video calls on the millennial generation that beholds the chance to end extreme poverty, hunger and malnutrition in all of its forms to share the message and take action: “To policy makers everywhere from everyone: malnutrition affects everyone on earth.”